Storytelling with clarity
at work and in life

I help organizations and individuals shape their brand, clarify their story, and communicate what matters.

Joe Hayes working from home in Noe Valley with a dog on his lap, highlighting his dog sitting, training, and brand consulting work.

The Common Thread

I help people and organizations clarify what they stand for and express it clearly. Across employee experience, communications, writing, and personal branding, the common thread is creating experiences that feel thoughtful, human, and true.

FOR INDIVIDUALS

I work with professionals navigating career transitions, new ventures, and next chapters — building personal brands, websites, and narratives that reflect who they are and where they’re headed.

Explore personal brand packages→

FOR ORGANIZATIONS

I help companies shape employee experience, internal communications, and employer brand—bringing clarity to how they show up for their people.

IN MY WRITING

I’m also a memoirist, exploring how the things we love most often tell us who we are.

Joseph transformed our employer brand, helping us attract stronger talent globally while supporting expansion into new markets.

— Connie Katsaros, CHRO