Storytelling with clarity
at work and in life

Helping organizations and individuals build brands that connect.

Joe Hayes working from home in Noe Valley with a dog on his lap, highlighting his dog sitting, training, and brand consulting work.

The Common Thread

I help people and organizations clarify what they stand for and express it clearly. Across employee experience, communications, writing, and WOOF!, the common thread is creating experiences that feel thoughtful, human, and true to who you are.

FOR ORGANIZATIONS

I help companies shape employee experience, internal communications, employer brand, and culture through clear, intentional storytelling.

FOR INDIVIDUALS

I work with people navigating change—building personal brands, websites, resumes, and stories that reflect what matters to them and where they’re headed.

FOR MYSELF

I’m also a memoirist, dog trainer, and lifelong believer that the things we love most often tell us who we are.

Joseph transformed our employer brand, helping us attract stronger talent globally while supporting expansion into new markets.

— Connie Katsaros, CHRO