Accenture: #InclusionStartsWithI
Building a global
inclusion campaign
that made belonging personal.
Accenture Digital wanted to move inclusion beyond a corporate message and turn it into something employees could see themselves in. The result was #InclusionStartsWithI, a global campaign designed to spark conversation, celebrate individual stories, and create a more visible culture of belonging across teams and locations.
The Challenge
Accenture Digital had a strong commitment to inclusion, but employees experienced it differently across regions and teams. The challenge was to create a campaign that felt globally consistent while still resonating locally in offices around the world.
The campaign needed to engage employees in a personal and authentic way, create visibility around the company’s inclusion efforts, and encourage people to see themselves as active participants in shaping the culture.
What I Did
Developed the strategy and creative direction for the global #InclusionStartsWithI campaign
Created the campaign name, messaging framework, and visual identity
Developed storytelling that encouraged employees to reflect on what inclusion meant to them personally
Designed campaign materials across digital, print, social, and in-office environments
Partnered with regional teams to adapt the campaign for local audiences while maintaining a consistent global brand
Supported events and activations in Singapore, Iberia, Chicago, and offices around the world
Created employee experiences that invited participation, conversation, and storytelling
Developed toolkits and guidance for local teams to bring the campaign to life in their own offices
Helped position inclusion as an everyday behavior rather than a one-time initiative
The campaign created a shared language around inclusion across Accenture Digital—bringing employees together through personal stories, local experiences, and a stronger sense of belonging.