Women in Digital was both an internal community-building initiative and an external employer brand campaign at Accenture. Internally, it was designed to elevate women’s voices, encourage leadership, and create a stronger sense of connection and visibility across the organization. Externally, it supported recruiting efforts and helped advance the company’s broader goals around representation and gender parity.
I helped shape the messaging, communications, and visual direction for the initiative—creating a more cohesive campaign that could inspire employees internally while also attracting future talent.
Accenture Women In Digital
Building visibility, leadership,
and belonging.
The Challenge
The campaign needed to work on two levels at once: internally, it had to inspire women across the organization and create a stronger sense of visibility and belonging; externally, it needed to attract future talent and support broader recruiting goals around representation and gender parity.
To do that, the initiative needed a cohesive story and a campaign that could travel across multiple channels and audiences.
What I Did
Produced the Women in Digital .com page
Developed an integrated campaign across social media and internal communications channels
Created messaging and content that could work for both employee engagement and recruiting
Helped unify the campaign across digital, internal, and external touchpoints
Designed global events where women employees could be professionally photographed, update their résumés, and strengthen their professional presence
The campaign became one of the strongest-performing employer brand efforts in Accenture Digital. It drove the most successful presence on LinkedIn in the organization’s history, while posts on X outperformed benchmarks by five to one.
