Sarah Rodman has built a career across writing, editing, media coaching, and moderating entertainment panels. She needed a website and brand that could bring those different parts of her work together—something clear, personal, and flexible enough to reflect the full range of what she does.
I worked with Sarah to shape the overall brand direction, website structure, and visual identity for the site. We collaborated closely to refine existing ideas and language into a cohesive framework that could live confidently on the web.
The result was a digital presence that feels polished and professional without losing the warmth, intelligence, and personality at the center of her work.
Sarah Rodman
Creating a personal brand
for a multi-hyphenate career
The Challenge
Sarah’s career could not be reduced to a single title or category. The site needed to introduce her quickly while making space for her work as a writer, media coach, and moderator. It also needed to feel contemporary and professional without becoming overly corporate or losing the voice and personality that make her work distinctive.
What I Did
Developed the overall brand strategy and positioning
Created the website structure and page hierarchy
Built a brand guide, including color palette, typography, and imagery direction
Designed a visual wordmark that balanced professionalism with personality
Created printed branded materials to support the launch
The Result
The final site gives Sarah a clearer and more cohesive way to present the many facets of her career, bringing them together into a single, recognizable brand. It positions her work with greater clarity while still feeling unmistakably like her.
