The Challenge

As MycoWorks prepared to double in size, the company needed a careers experience that could support a major recruiting effort while staying true to its culture. The page needed to show what it actually felt like to work there—capturing the mission, values, and employee experience in a way that would resonate with future candidates.

Because MycoWorks is such a mission-driven company, the careers page also needed to bring its employee value proposition to life through real stories and authentic voices rather than corporate language.

What I Did

• Developed the strategy and structure for the Life at MycoWorks careers page

• Built the page around the company’s employee value proposition

• Streamlined and clarified the company values to create a more consistent employee and candidate experience

• Gathered and shaped first-hand employee stories and testimonials

• Created messaging that translated the culture into a clearer and more compelling candidate experience

• Developed a communications plan to support the company’s rapid expansion and hiring growth

• Helped create a more human, authentic view of what it is like to work at MycoWorks

The final work gave MycoWorks a clearer and more compelling way to communicate its culture at a pivotal moment—helping support a large-scale hiring effort while staying true to what made the company distinctive.